'sim'에 해당되는 글 1건
- 2009.05.12
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Malaysia, Kuala Lumpur, May 12 2009
Maxis Communication Berhad is hosting the “Maxis FastTap Media Challenge & Showcase” event on May 12, 2009, at the Kuala Lumpur Convention Centre.
This is the first commercial roll-out in the world of a mobile life style service using Near Field Communications (NFC) technology on mobile phones launched in Malaysia by three alliance partners: Maxis Communication Berhad, the country‟s largest mobile operator; Maybank Berhad, Malaysia‟s largest bank and Touch „n Go, Malaysia‟s transit fare processor, in partnership with Visa, the world‟s leading payment brand.
Maybank customers upon application, can now receive their Visa PayWave cards over-the-air, and wave their Nokia mobile phones within a few inches of contactless point-of-sale devices installed at more than 1,800 merchant outlets in Malaysia to complete payment transactions. Payments made with NFC technology are safe and highly secure, meeting Maybank‟s security requirements and global secured electronic transaction standards established by Visa.
Maxis customers can also use their NFC enabled mobile phones to pay for metropolitan transit systems, parking and highway toll throughout Malaysia using the Touch „n Go application which resides in the phone.
On-demand information services, electronic coupons and discounts can be downloaded to the NFC mobile phone by simply waving the phone over the smart posters in shopping malls; enabling location based retailing and lifting consumers‟ convenience to a new level.
Apart from deploying advanced technology, this first-ever NFC based service commercialization in the world also introduces a new business model that is based on an unprecedented alliance between different industries. By working together, they are delivering a model that is customer-centric and services that are instantaneously available on-demand to consumers whose lifestyles are mobile, global and “always-on”.
CASSIS, working closely with Visa and Maxis, provides the end-to-end project management, software platforms and the Trusted Management Services to the Telecom-Payment-Transit (TPT) business cluster. CASSIS provides Trusted Management Service to enable on-demand service enrolment; secure data processing and life cycle management of the secure element in the NFC enabled mobile phones. This successful launch points the way to the future, with promising potential for replications in other markets.
“Critical to the success of a mobile contactless payment program is the ability for consumers to download their Visa payment credentials to their mobile device securely and easily,” said Pam Zuercher, Head of Visa's global mobile initiative. "CASSIS' experience in the area of over-the-air (OTA) provisioning and lifecycle
management was an important factor in the successful launch of Visa‟s first commercial mobile payments program in Malaysia."
Dr Nikolai Dobberstein, Maxis‟ Senior Vice President Strategy & new Businesses said, “Maxis is excited to be the first to market with commercial Visa payWave and Touch „n Go services on our mobile devices. Our collaboration with Visa, Maybank, Touch „n Go, Nokia and CASSIS is part of our wider NFC strategy which includes multiple applications including mass transit, road tolling, parking, mobile marketing through smart posters – and of course retail payments. We see this commercial launch as important not only for consumers in Malaysia but for the broader financial services and telecoms industries, as it serves as a proof point that win-win business models are possible in mobile commerce.”
“NFC is the pivotal tool to support a smooth convergence of services from very different industries to create new values and more convenience for today‟s consumers,” said Thian Yee Chua, CEO of CASSIS International. “The rise of the mobile-centric consumer ecosystem is evolving the fastest in Asia; and it is driving businesses to come up with ever more innovative services and creative business models. Our core competence in secured chip based applications and technologies including, NFC technology; and our deep expertise in working in the TPT cluster; is a strategic underpinning that is critical to enable businesses to achieving stronger and closer bonds with their consumers in this new ecosystem.”
About CASSIS International
Founded in 2002, CASSIS International is a leading end-to-end security solutions and trusted service provider of smart card innovation, technology and services. The company supplies and manages a secure ecosystem of applications and platforms for its clients to register and process smart cards and other chip-enabled devices, enabling service providers to safely and conveniently deliver multiple applications to their customers.
Headquartered in Singapore, CASSIS serves a global client base from its operations in Singapore, Malaysia, China, South Korea and France, reaching out to leading mobile operators, financial institutions, transit operators, media companies and handset manufacturers worldwide. CASSIS has successfully launched all Visa‟s major NFC projects in Asia Pacific integrating its advanced OTA management and NFC eco-system solutions with Visa‟s Mobile Platform. CASSIS is a key member on Visa‟s International Mobile Payment Platform Consortium for mobile payment and services.
For more information, please contact:
Elizabeth Tang
Tel: +65 6776 2077
Email: Elizabeth.tang@cassis-intl.com
Maxis Communication Berhad is hosting the “Maxis FastTap Media Challenge & Showcase” event on May 12, 2009, at the Kuala Lumpur Convention Centre.
This is the first commercial roll-out in the world of a mobile life style service using Near Field Communications (NFC) technology on mobile phones launched in Malaysia by three alliance partners: Maxis Communication Berhad, the country‟s largest mobile operator; Maybank Berhad, Malaysia‟s largest bank and Touch „n Go, Malaysia‟s transit fare processor, in partnership with Visa, the world‟s leading payment brand.
Maybank customers upon application, can now receive their Visa PayWave cards over-the-air, and wave their Nokia mobile phones within a few inches of contactless point-of-sale devices installed at more than 1,800 merchant outlets in Malaysia to complete payment transactions. Payments made with NFC technology are safe and highly secure, meeting Maybank‟s security requirements and global secured electronic transaction standards established by Visa.
Maxis customers can also use their NFC enabled mobile phones to pay for metropolitan transit systems, parking and highway toll throughout Malaysia using the Touch „n Go application which resides in the phone.
On-demand information services, electronic coupons and discounts can be downloaded to the NFC mobile phone by simply waving the phone over the smart posters in shopping malls; enabling location based retailing and lifting consumers‟ convenience to a new level.
Apart from deploying advanced technology, this first-ever NFC based service commercialization in the world also introduces a new business model that is based on an unprecedented alliance between different industries. By working together, they are delivering a model that is customer-centric and services that are instantaneously available on-demand to consumers whose lifestyles are mobile, global and “always-on”.
CASSIS, working closely with Visa and Maxis, provides the end-to-end project management, software platforms and the Trusted Management Services to the Telecom-Payment-Transit (TPT) business cluster. CASSIS provides Trusted Management Service to enable on-demand service enrolment; secure data processing and life cycle management of the secure element in the NFC enabled mobile phones. This successful launch points the way to the future, with promising potential for replications in other markets.
“Critical to the success of a mobile contactless payment program is the ability for consumers to download their Visa payment credentials to their mobile device securely and easily,” said Pam Zuercher, Head of Visa's global mobile initiative. "CASSIS' experience in the area of over-the-air (OTA) provisioning and lifecycle
management was an important factor in the successful launch of Visa‟s first commercial mobile payments program in Malaysia."
Dr Nikolai Dobberstein, Maxis‟ Senior Vice President Strategy & new Businesses said, “Maxis is excited to be the first to market with commercial Visa payWave and Touch „n Go services on our mobile devices. Our collaboration with Visa, Maybank, Touch „n Go, Nokia and CASSIS is part of our wider NFC strategy which includes multiple applications including mass transit, road tolling, parking, mobile marketing through smart posters – and of course retail payments. We see this commercial launch as important not only for consumers in Malaysia but for the broader financial services and telecoms industries, as it serves as a proof point that win-win business models are possible in mobile commerce.”
“NFC is the pivotal tool to support a smooth convergence of services from very different industries to create new values and more convenience for today‟s consumers,” said Thian Yee Chua, CEO of CASSIS International. “The rise of the mobile-centric consumer ecosystem is evolving the fastest in Asia; and it is driving businesses to come up with ever more innovative services and creative business models. Our core competence in secured chip based applications and technologies including, NFC technology; and our deep expertise in working in the TPT cluster; is a strategic underpinning that is critical to enable businesses to achieving stronger and closer bonds with their consumers in this new ecosystem.”
About CASSIS International
Founded in 2002, CASSIS International is a leading end-to-end security solutions and trusted service provider of smart card innovation, technology and services. The company supplies and manages a secure ecosystem of applications and platforms for its clients to register and process smart cards and other chip-enabled devices, enabling service providers to safely and conveniently deliver multiple applications to their customers.
Headquartered in Singapore, CASSIS serves a global client base from its operations in Singapore, Malaysia, China, South Korea and France, reaching out to leading mobile operators, financial institutions, transit operators, media companies and handset manufacturers worldwide. CASSIS has successfully launched all Visa‟s major NFC projects in Asia Pacific integrating its advanced OTA management and NFC eco-system solutions with Visa‟s Mobile Platform. CASSIS is a key member on Visa‟s International Mobile Payment Platform Consortium for mobile payment and services.
For more information, please contact:
Elizabeth Tang
Tel: +65 6776 2077
Email: Elizabeth.tang@cassis-intl.com
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